Importance of Value Perception: How Indian Consumers Balance Price...

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2025-11-25 09:35:33 -

Importance of Value Perception: How Indian Consumers Balance Price and Pleasure

Value perception drives buying decisions in India’s sexual wellness space. Consumers evaluate whether a product offers the right balance between cost and comfort, influencing the overall condom market size in india. Today’s users believe a higher price is worthwhile if it provides enhanced sensation, better fit, or superior lubrication. Low and mid-range markets dominate consumption...

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